These brands are using minimalism to break all the rules.
I started to read about Minimalism 4 years ago after I saw a video in YouTube about Japanese minimalism.
It was really interesting to see how less can be more in many ways.
Minimalism is marked by the removal of extra design elements, paring down until what is left the core or intention of the creation at hand. This applies to everything from music to architecture to, of course, branding.
It's difficult to practice honesty on the internet.
There’s a gap between reality and what we see on social media.
Behind the fancy post and perfect life, the reality could be really different.
Reality is subjective, my reality could be totally different from my neighbor’s reality even if we live in the same block.
A sunny day can mean something for me, can me something different for you.