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Digital Strategy


These brands are using minimalism to break all the rules.

I started to read about Minimalism 4 years ago after I saw a video in YouTube about Japanese minimalism.

It was really interesting to see how less can be more in many ways.

Minimalism is marked by the removal of extra design elements, paring down until what is left the core or intention of the creation at hand. This applies to everything from music to architecture to, of course, branding.

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Shine bright like a diamond.

Most of the people will agree that 2020 has been a really challenging year for all of us.

But like someone said, 'Look for the opportunities in the crisis'.


One thing for sure is that we need to stand out and do what we really want to do, it's now or never.

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It's OK to say NO.

When was the last time you said “no” to someone you knew?

I bet you really have to think about that.

I used to say “yes” to almost everything because I didn't want to be perceived as a bad person.

I was trying to please everyone but me,  and it was a mess.

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It's difficult to practice honesty on the internet.

There’s a gap between reality and what we see on social media.
Behind the fancy post and perfect life, the reality could be really different. 

Reality is subjective, my reality could be totally different from my neighbor’s reality even if we live in the same block.
A sunny day can mean something for me, can me something different for you.


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