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These brands are using minimalism to break all the rules.

By Ricardo Teco Adame

I started to read about Minimalism 4 years ago after I saw a video in YouTube about Japanese minimalism.

It was really interesting to see how less can be more in many ways.

Minimalism is marked by the removal of extra design elements, paring down until what is left the core or intention of the creation at hand. This applies to everything from music to architecture to, of course, branding.

Nowdays you can fine a  a new minimalism design just around the corner. This focus on space, simplicity and beautiful typography is refreshing.

Maybe that's the reason why Minimalism is so popular in marketing right now.

Back in the 90's the design trends were so different, I could say it was a time when brands used to take risk and were not afraid to experiment with colors, crazy designs and even crazy packages for their products.


Remeber those crazy and colorful Trix ads? Well those days are gone and now many brands are using Minimalism to sell more and reach new audiences.


These three brands are taking minimalism to another level.



Common Projects


Common Projects  is a luxury footwear brand founded by Prathan Poopat and Flavio Girolami in 2004. Though the brand primarily operates out of New York City, its operations are based in two locations, with design and business operations taking place in the US, and production taking place in Italy.

Poopat and Girolami founded their brand after searching for a pair of premium casual shoes that would feel luxurious to wear without sacrificing any style or timeless appeal.

ll their products are made with high quality materials and clean aesthetics, their Instagram feed is also clean and really minimalistic. With more than 326k followers, the account does not follow anyone.

The company's website is also super minimalistic, it's all white, clean and really empty.

Bang & Olufsen


Bang & Olufsen is another brand that is making history applying minimalism to all their products.

This Danish brand is a high end luxury consumer electronics company that designs and manufactures audio products, television sets, and telephones.


Each detail is important for Bang & Olufsen, thats the reason why they keep all their designs really simple and clean. For them less is more, they don't need to add many buttons to the tv controls or many details to their speakers.

One of their newest collection is called 'Contrast'. All the materials used in the collection occasionally brush with the familiar; the company used Kvadrat-made material, but mixed different fibers to create a new blend that is thinner and a little silky. New visuals include contrasting earth tones, with wood, nut-brown leather and grays providing a naturalistic palette.



Aēsop uses simplicity in everything, from their hand washers to their stores around the globe.

This brand is not also cruelty free and vegan, it's also really minimalist.


They have products for the hair, skin and also fragrances. The brand is decided to keep it simple in everything they do. They want to give to their customers a great experience no matter if they buy online or they go to their amazing stores.


All the stores are really simple, they only have what is really important...the products.

No distractions, no noise, no colorful walls, everything is clean a quiet.

In 2020 more and more brands are using minimalism in their favor, I think it's because they already know that minimalism will work for them.


Talking about digital marketing, minimalism is almost tailor-made for digital advertisement. Since it depends heavily on cohesion between text and imagery, minimalism lends itself well to social media sites that allow a blend of both.

Branding is important for any company, whether you just have a company website or your company has a social media presence.

Minimalism is one of the most modern branding trends and creates gorgeous, intuitive branding with a heavy focus on pared-down and beautiful design.

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